For nonprofits, volunteer recruitment is a major focus. While all generations in the workforce—from Veterans to Millennials and even Gen Z volunteer, not all want the same volunteer experience. Understanding their priorities will help you bring in an engaged volunteer force.
Veterans want to continue what they are doing. They value consistency, a set schedule and no changes.
Baby Boomers. Baby boomers make up the largest demographic, and have been known to volunteer at a high rate. This is especially true as more and more Boomers are retiring and are looking for something engaging to replace their former workplace roles. Don’t assume all Boomers want routine tasks—while some may, most Boomers are looking for a purpose behind their volunteer work. They also want to reconnect, restart, and build bridges to the next generation.
Generation X. Gen X—while busy with families, being entrepreneurs and climbing corporate ladders—are looking to balance work/home life, and are enthusiastic about volunteerism that supports causes like education. Gen Xers also value their independence, so keep this in mind when designing roles and assigning duties. If you don’t micromanage, you can have a wonderful and dedicated Gen X volunteer!
Millenials. Though lower in volunteer rate, Millennials are always looking for a cause, as much as an organization, to support, and will split their time between a variety of causes. If you are up to date with technology—mention that! This will be a key incentive for many Millennials. Additionally, the more you can allow Millennials to bring their friends and get involved, the more successful you’ll be in recruitment.
Gen Z. They are motivated to volunteer due to a combination of wanting to assist their local communities and hoping to improve their resume. “What can I learn?” is often their motivation. They’re making smart, pragmatic choices about preparing for their future and want to impact the futures of others.
Whatever you do, think about your target volunteer audience and keep in mind their unique wants and needs when recruiting future volunteers for your nonprofit!