Being the youngest members of a technologically immersed world, Gen Z is at the forefront of their careers.

Because they are not old enough to remember the great recession, Generation Z searches for jobs with stability and security and a leader invested in their success. But what does this mean for your organization?

Gen Z values individual expression and avoids labels. They’re more confrontational and are less willing to accept diverse points of views. They support social causes. Over 1/3 of Gen Z members will avoid organizations that have opposing views on social causes that they are passionate about.

Gen Z values financial security, independence and competition. While Millennial’s prefer collaboration and teamwork, Generation Z wants to be judged on their individual merits rather than being a part of a team. They prefer to work alone and manage tasks without help.

Gen Z will multitask more than Millennial’s. Because they’ve grown up in a connected world, they constantly switch between apps and seek constant updates, thus making switching between tasks easier for them.

Gen Z is more likely to start a business than Millennial’s. This correlates with their need for independence and motivation. They are also the offspring of Gen X who, as a generation, have an entrepreneurial spirit. They can absorb a lot of knowledge and are willing to pursue their goals despite encountering challenges.

Gen Z seeks authenticity when making decisions. If a company shows real people in their ads, instead of celebrities, they’re more likely to trust a brand. They quickly size up whether you are someone they can trust.

Gen Z prefers a user-friendly experience when going through a job application. They want a quick on-boarding process. As with other parts of their life, they want to keep it simple!