Almost every business uses brainstorming to help develop new ideas. However, rarely is it conducted optimally. These five tips will help you have more effective brainstorming.

         1. Kick out the boss! Often the fear of generating new ideas in front of the boss can limit or even deteriorate a group brainstorm. Idea generation requires a safe environment where all ideas can be shared freely and sometimes that is better done without the boss present.

         2. Use technology. Try incorporating chat messaging or any other form of messaging into the session. Consider letting everyone have an option to be anonymous.

         3. Swap in some alone sessions. Group sessions can occasionally create conformity. Have members come up with ideas by themselves and put them on “stickies.” Setting time for members to think on their own can bring different ideas to the table. It also levels the playing field and allows your quieter person to really think and contribute.

         4. Take a break! Studies show that most idea generation starts to drop after 5 minutes of continual brainstorming. Therefore, it’s imperative that you take breaks so that your brainstorming can take place in more effective in short bursts.

         5. Change seats. When you take that break, encourage people to change their seat. It can also help to change their perspective. Becoming a master at brainstorming is no easy task. There is a lot to learn when it comes to effectively generating new ideas. Trial and error can help any brainstorm session, just don’t give up!